The long tail :

By: Anderson, Chris, 1961-Material type: TextTextPublication details: New York : Hyperion, c2008Edition: 1st pbk. edDescription: xii, 267 p. : ill. ; 21 cmISBN: 9781401309664 (pbk.); 1401309666 (pbk.)Other title: Why the future of business is selling less of more | Future of business is selling less of more | Implied title from cover: Longer tailSubject(s): Market segmentation | Internet marketing | Marketing -- Technological innovations | Marketing -- United StatesDDC classification: 658.802 A545 LOC classification: HF5415.127 | .A54 2008
Contents:
The long tail -- The rise and fall of the hit -- A short history of the long tail -- The three forces of the long tail -- The new producers -- The new markets -- The new tastemakers -- Long tail economics -- The short head -- The paradise of choice -- Niche culture -- The infinite screen -- Beyond entertainment -- Long tail rules -- The long tail of marketing -- Coda : tomorrow's tail -- Epilogue.
Summary: Business technology journalist Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.--From publisher description.
Tags from this library: No tags from this library for this title.
Item type Current library Call number Status Date due Barcode Item holds
Books Main Library
Non-Fiction - General Stacks 		658.802 A545 2014 Available 17285
Total holds: 0

"With a new chapter about long tail marketing and a new epilogue"--P. [4] of cover.

Includes index.

"Notes on sources and further reading": p. [254]-258.

The long tail -- The rise and fall of the hit -- A short history of the long tail -- The three forces of the long tail -- The new producers -- The new markets -- The new tastemakers -- Long tail economics -- The short head -- The paradise of choice -- Niche culture -- The infinite screen -- Beyond entertainment -- Long tail rules -- The long tail of marketing -- Coda : tomorrow's tail -- Epilogue.

Business technology journalist Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.--From publisher description.