TY - BOOK AU - Mandler,Peter TI - Return from the natives: how Margaret Mead won the Second World War and lost the Cold War SN - 9780300187854 (hbk.) : AV - GN21 U1 - 301.092 23 PY - 2013/// CY - New Haven, Conn., London PB - Yale University Press KW - Mead, Margaret, KW - National characteristics KW - Ethnopsychology KW - World War, 1939-1945 KW - Social aspects KW - Cold War KW - Anthropology KW - United States KW - History KW - 20th century KW - Society KW - eflch N2 - Celebrated anthropologist Margaret Mead, who studied sex in Samoa and child-rearing in New Guinea in the 1920s and 30s, was determined as the Second World War approached to show that anthropology could help sum up the national character of the most complex, modern societies and produce better wartime strategies. This book follows her and her closest collaborators to their triumphant climax when Mead was chosen to be one of the principal cultural ambassadors from America to Britain in 1943 ER -